Estée Lauder - On the Scene

“On The Scene” was a microsite launched by Estee Lauder showcasing women’s street fashion during various Fashion Weeks. Women in Shanghai, Paris, London, and New York were photographed by street fashion photographers. Site users could like, comment and, shop different Estée Lauder products that matched up to each woman’s look.

The site’s construction was significant at the time because I designed it to have an “infinite world” feel with no scroll bars. This was before gyroscopic technology was commonly used on web and ipad. The ad units, which linked to the site, mimicked the same feel.