Esquire 1000th Issue Video Spot

For Esquire’s 1000th issue, I was tasked with developing a hard-hitting, entertaining, ninety-second teaser spot. We had various celebrities record versions of “Welcome to Esquire,” while we simultaneously got the rights to use Death From Above 1979’s song “Trainwreck 1979.” I next went through the digital archives from the previous 900+ issues to find the right visual material. My creative director, the publishers, and marketing directors were very satisfied with this result.

Smartwater: The Smartest Man Alive

While I was working for Condé Nast, GQ and Smartwater partnered for a campaign called “The Smartest Man Alive,” having men submit their outstanding achievements for the chance to receive publicity, $50,000 to put towards the project, a spread in GQ magazine, and a Smartwater feature. Jeremy Piven, at the height of his Entourage fame, was the spokesperson. Along with this video, I was part of the team responsible for the accompanying facebook site, helping to design icons for each category, and creating adjoining interactive and static ad units.

WallBreakers Unity T-Shirt Line Spot

This was commercial spot was for the launch of the new WallBreakers "Unity" T-shirt line. These shirts were inspired by the slang names for the five boroughs of New York City. I directed the commercial and post-produced the audio and video.

Welcome to the New WallBreakers

If you’ve made it this far, you can stand a short story. When I launched The WallBreakers in 2012, my idea was to run it as a creative community in the vein of Design Milk, This Is Colossal, or Booooooom. While that iteration of this site lasted for several years, in early 2015 we were rebranding and asked members to submit short clips saying “Welcome to the new WallBreakers” for use in an introductory video. Unfortunately (and I should have realized this) the disparate audio and video quality of these submissions left me with about two days to come up with something fun. This was the result. By the way, if you notice some similarities between this video, put together in early 2015, and the above Esquire video, put together in the summer of 2015… shhhh…. just remember, without My Favorite Husband, there’d be no I Love Lucy.